The photography industry is booming like never before. Every other person who has a camera claims to be just as good. However, the audience is smart enough to distinguish professional photographers from fake ones. If you identify as a professional photographer, you must have a business card to prove your authenticity. No, we aren’t talking about the age-old business cards people used to hand out in person. Here, we will discuss the current buzz in the market: digital business cards and why photographers love them.
Decoding digital business cards
Digital business cards are a flexible medium for sharing information while you’re on the go. Unlike traditional business cards, it doesn’t demand socialization or meeting people in person to hand out information. Photographers should get business card with NFC technology online and share them across multiple platforms online to attain visibility.
A virtual business card holds much more information than basic contact details, such as links to your social media accounts, portfolio, testimonials, payment apps, etc.
Perks of having these cards
Illustrating a digital business card might seem like a lot of work. But know that this would be a one-time investment you can use for years. Arguably, it’s an essential element of an overall effective marketing strategy. Why, you ask? Well, here are a few convincing reasons for you:
Higher credibility
Business cards back the credibility of the services that you offer. As a photographer, you’re expected to share the previous work that you’ve done. A digital business card allows you to provide relevant links to showcase your work. A business card will make you look professional and reliable, unlike other photographers who don’t have any.
Referrals made easy
The person you’re sharing the business card with finds it easy to share the details of their requirements. One of the major benefits remains the flexibility to share information instantly. Gone are the days when there was a risk of missing business cards. Sharing and storing the card digitally evades the trouble of not finding it when a requirement arises.
Reduce your baggage
Photographers already have to pack and carry much of their equipment while going for a shoot or any other location. It’s troublesome to carry additional documents along with essential gear on a daily basis. Digital business cards are not one of the things that you’ve to carry around while traveling. You only need to pull out your phone and share it digitally.
Leave a strong impression.
You will meet a lot of individuals, from potential clients to business partners. You want to make a lasting impression on them. People will remember what your brand looks like if they see good photographer business cards the first time they encounter you. If your design is well-thought-out and includes all of your contact information, it makes it simple for people to contact you and follow up on their interest in doing business with you. Make sure that any cards you choose are of great quality—people will keep these items, so don’t cheap out on materials or printing expenses!
Unleash your creativity
It may be difficult to communicate your knowledge without appearing arrogant when meeting someone for the first time. On the other hand, a photo of yourself on your business card can assist potential clients in recognizing your competence.
The same is true for including a brief biography that outlines your work and the length of time you’ve been performing it. A photographer with expertise in their field is more likely to be called by someone who believes they need their services than one who has no examples of previous work. Potential customers may also find it useful to make a quick statement about the types of projects or clientele you’d like to work with.
Leave a remarkable first impression.
You want your business card to provide a good first impression when you’re pitching to potential clients or entering a competition. Your business card must look professional, well-organized, readable, and memorable. It should also be small enough to tuck away in your camera bag without taking up too much space.
Conclusion
For both aspiring and seasoned photographers, digital business cards are a need. Create a digital business card to communicate your contact information from your phone instead of spending money on wasteful, non-sustainable paper business cards.
